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Young Apprentice Week 2 Recap

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    Posted: 02 Nov 2011 at 11:03

Young Apprentice: episode two, BBC One, review

Patrick Smith reviews the second episode of Young Apprentice, in which the candidates were asked to design a product for the parent and baby market.

Young Apprentice: Ben Fowler, Lewis Roman and Harry Maxwell  Photo: BBC

Another week, another parade of finger-pointing and self-proclaimed precocity as the Young Apprentice continued on BBC One.

This time around the tyros were summoned to The Royal College of Art, where Lord Sugar greeted them in buoyant mood. “This place was the birthplace of many a great design idea,” he intoned. “In fact design ideas that came from people not much older than yourselves.”

Their task tonight was to design a product for the parent and baby market and then pitch it to three leading retailers. The boys quickly elected Lewis to be Project Manager. The Liverpudlian, I’m sure, has many qualities, but self-effacement is certainly not one of them: “I have got every single ingredient to make this fantastic cocktail of success. I have got everything that Lord Sugar is looking for,” he opined.

The girls, meanwhile, went with Gbemi, a ferocious 16-year-old fashion designer. “When you get to know me you’ll see I’m quite out there, in your face, aggressive, intimidating and loud – but I believe that this is what helps me get what I want,” she roared at the camera. So, in other words, she's a bully.

Coming up with a product proved straightforward for the girls: within minutes, they'd devised a baby support sling called "Comfy Curve". For the boys, however, it was more of a slog: after much deliberation – and undermining of each other – they eventually settled on "Harris the Hippo", a bottle warmer in the shape of a cartoon toy.

Incompetence and petulance, of course, ensued. First, in an act of staggering naivety, Zara decided to cast a black mother and white baby for the girls’ advert. (What do you want me to do, change the colour of the baby?! Give it a tan?!” raged Gbemi.) And then, despite fluffing his first pitch, a stubborn – or perhaps deluded – Lewis insisted on leading the next presentation as well.

In the end this was to be the boys’ downfall. Indeed, Lord Sugar called Lewis’s decision to pitch “disastrous”. Lewis survived, though, miraculously. And instead, facing the pudgy finger of doom this week was Ben, who was sent packing for not “coming up with any inspirational ideas.” His lordship, as anyone who's seen The Apprentice before will attest to, really doesn't like "Cautious Carols".

The Telegraph
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