I'm a celebrity get me out of hereThe X-Factor 2010Dancing On Ice 2011Big Brother 2011SCD 2012 ForumDancing with the Stars 2011

Big Brother 2013 Forum

The Blue Room Homepage
Forum Home Forum Home > Reality TV > The Apprentice
  Active Topics Active Topics
  FAQ FAQ  Forum Search   Register Register  Login Login

Apprentice Show 7 recap and pics

 Post Reply Post Reply
Message Reverse Sort Order
  Topic Search Topic Search  Topic Options Topic Options
Bren View Drop Down
Vintage Vamp
Vintage Vamp
Private Dancer

Joined: 19 Jan 2004
Location: United Kingdom
Online Status: Offline
Posts: 61095
  Quote Bren Quote  Post ReplyReply Direct Link To This Post Topic: Apprentice Show 7 recap and pics
    Posted: 16 June 2011 at 09:40
I thought Jim would have gone
Back to Top
Bren View Drop Down
Vintage Vamp
Vintage Vamp
Private Dancer

Joined: 19 Jan 2004
Location: United Kingdom
Online Status: Offline
Posts: 61095
  Quote Bren Quote  Post ReplyReply Direct Link To This Post Posted: 16 June 2011 at 09:33

Stop the presses: Engineer Glenn Ward is fired from The Apprentice after failing magazine task

By Daily Mail Reporter

Last updated at 11:58 PM on 15th June 2011

Design engineer Glenn Ward was the latest contestant to be fired from The Apprentice after his team failed a magazine task.

The 28-year-old was cited as the weakest link by Sir Alan Sugar after he was called into the boardroom with project leader Jim Eastwood and teammate Susan Ma.

Although he had plenty of criticism for Ventrum team leader Jim, Lord Sugar decided to drop Glenn because he was unconvinced he had a head for business.


You can't engineer your way out of this: Glenn Ward became the latest candidate to be fired from The Apprentice


Heading home: Sir Alan wasn't convinced an engineer belonged in the business world

Lord Sugar said: 'I've had problems the past few weeks grasping what your USP is...

'I've never come across an engineer who can turn his hands to business. You're fired.'

In Week Seven of this year's series, Team Ventrum and Team Logic were challenged to create a 'freemium' - free magazine - and raise the highest amount of advertising revenue.


Who's to blame? Glenn was called into the boardroom alongside Susan Ma by team leader Jim Eastwood


Step up: Despite firing Glenn, Lord Sugar told Ma she needed to make her voice heard

Team Logic, headed by Natasha Scribbins, decided to launch a lads' mag, while Ventrum opted for an over-60s publication.

Ventrum's main stumbling block appeared to be the name 'Hip Replacement' - which was meant to be a play on words as in hip meaning cool or youthful - suggested by Zoe Beresford.

However, prospective advertising buyers were all put off the name, as was Lord Sugar, who at 64 is in their target market.


Different markets: Team Logic's magazine Covered received £76,500 worth of advertising compared to Ventrum's publication Hip Replacement's £28,500

In the boardroom, he said: 'The title 'Hip Replacement' has backfired. I'm reading it exactly as what it means.'

When Ventrum tried to explain their slogan 'in with the new, out with the old', Lord Sugar fired back: 'Out with an old hip, in with a new hip... Sounds like a do-it-yourself hip replacement.'

Glenn and Susan were left in charge of the photoshoot for the front cover, which was eventually chosen as a sixtysomething couple hugging.


Ready for the task: The remaining candidates were given a crash course in magazine publishing

When Jim called Susan and Glenn into the boardroom, he criticised them for not coming up with better photos.

Coming in for the most criticism was Susan, 21, who was told by Jim she didn't contribute enough ideas or make her voice heard when questioning some of the decisions made.

Despite winning the task by securing £76,500 worth of advertising compared to Ventrum's £28,500, Natasha and Team Logic were told their lads magazine was too dated.


What's on the market: Team Logic (L-R) Natasha, Melody, Tom, Helen and Leon do some research


Isn't that a bit tacky? Helen and Tom weren't impressed with Natasha's decision to launch a lads' magazine

Although they initially set off to do something more classy than typical lads' mags after a focus group with the target audience, Natasha appeared happy to bring it more downmarket - to the chagrin of teammates Tom Pellereau and Helen Milligan.

It was targeted at rich career men who liked to play as hard as they worked and was titled 'Covered'.

One feature that raised eyebrows was 'How do you blow your load', which asked young men how they like to spend their money.


It's a tough job, but someone's got to do it: Tom was hands on as the model borrowed his glasses for the cover shoot

During their pitches to the advertising firms, the sales executives complained the magazine was outdated and looked too Nineties.

One sales expert told the team their tacky front cover with a half-naked model wearing glasses and a suit jacket had 'alienated most of their client base'.

Natasha found herself unable to take a back seat during the task and butted in during Leon Doyle's pitch, who later complained to her 'I would like to do the whole pitch without being interrupted.'


No room for negotiation: Jim was criticised by Nick for failing to negotiate with the first advertising buyers

Back in the boardroom, all four members of Ventrum argued over who was responsible, with team leader Jim unwilling to take the blame.

Zoe claimed she had been 'away' during the cover design, which was contradicted by Jim.

Glenn told Jim: 'You're a bit of a control freak, you never let anyone finish a sentence.'


Taking charge: Natasha interrupted during Leon's pitch of Covered to some of the sales executives


Everything's nice now: Despite attacking each other in the boardroom, Glenn hugged Susan and Jim goodbye

Discussing who to fire, Lord Sugar admitted both Susan and Jim had their failings too.

He said: 'Jim uses a manipulative manner to get everyone on side.'

Karren Brady told Jim she found him 'passive aggressive'.

Despite being impressed by Susan starting her own business at such a young age, he warned her: 'Your age isn't an excuse. If you wanna play in a big person's world, you gotta be a big person.'

On reflection, Glenn said: 'I was surprised to be fired. I didn't want to be fired and I didn't expect to be.


Farewell: Glenn leaves the office after being fired


Love interest: Zoe - who has been romantically linked to Glenn - was shocked by his firing

'We didn't want a cliched title. We might have got a little bit carried away. It could have really worked, as the concept was right, but it was a mistake we lost the task.

'I would have liked to show Lord Sugar that an engineer can do business. There are engineers who do do business quite well like James Dyson, Bill Gates and Mark Zuckerberg. I wouldn't quite compare myself to them, but I aspire to be like them.'

However, Glenn declined to be drawn on his apparent romantic relationship with felllow contestant Zoe.

He said: 'I will not go into detail now. Zoe's a very good girl, and a strong person. We are good friends and I will stay friends with her.'


On guard: Team Logic were given a fencing lesson after winning the task

Back to Top
 Post Reply Post Reply

Forum Jump Forum Permissions View Drop Down

Click Here to Visit!
Sirlinksalot:bigbrother Reality TV Links:Bigbrother