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Cowell calls in Hollywood stylists

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    Posted: 16 May 2011 at 11:49

Ditch the purple flares, Cheryl: Cowell calls in Hollywood stylists to give X Factor star a US makeover

By Caroline Graham

Last updated at 12:42 PM on 15th May 2011


Just%20awful:%20Cheryl%20in%20her%20horrific%20purple%20flares

Just awful: Cheryl in her horrific purple flares

She is a fashion icon to girls and women throughout Britain.

But Cheryl Cole has been told she needs to become more ‘old-style sophisticated and glamorous’ by her new bosses in Hollywood.

The edict follows her appearance in purple flares and a frilled orange top at the first auditions for the US version of The X Factor last week.

In contrast, at the Cannes film festival on Friday the 27-year-old dazzled in two elegant outfits, a striking white Stephane Rolland couture dress slashed to the waist and a shimmering figure-hugging long-sleeved fish-tailed gown.

When she returns to Los Angeles this weekend to continue work on The X Factor she will be offered the services of a top stylist.

A source within the production team told The Mail on Sunday: ‘Obviously Cheryl is a gorgeous woman, but she turned up to the first day’s filming of The X Factor looking a bit weird in purple flares.

Everyone was talking about how she looked – but for all the wrong reasons. The level of glamour expected by American audiences is much higher.

Here, women in television are groomed to within an inch of their lives.’

Simon Cowell has ordered the team to approach some of the best-known stylists in LA to help Cole pull together a ‘jaw-dropping’ wardrobe before the new show starts in September.

Another source said that before she left for America the singer had dropped her British crew.

‘She has sacked most of her UK team; her stylist and her manicurist, who was the closest person to her,’ the source said.

‘She wants a total change of image for America. She has sacked her make-up girl as well. She did it very quietly.’

The LA source said: ‘It is important that Cheryl gets on well with whoever is put in charge of crafting her image here so we’ve been told to make discreet inquiries around town and when she gets back into LA she will take meetings with several stylists and then she can make the decision who she would like to work with.

 

‘She is a gorgeous woman but she needs to get the old-style Hollywood sophistication and glamour thing going and purple pants just don’t cut it. She needs to walk out every night on The X Factor and have viewers’ jaws hitting the floor.’

The source confirmed that several style ‘powerhouses’, including former Gucci designer Tom Ford, have been approached to work with Cole.

Other names in the frame include Rachel Zoe, the stylist who created the Hollywood ‘boho chic’ look loved by Paris Hilton; Brad Goreski, who works with Demi Moore and Jessica Alba; and Jennifer Rade, Angelina Jolie’s stylist.

Cheryl%20Cole%20at%20Cannes
Cheryl%20Cole%20at%20the%2064th%20Cannes%20Film%20Festival

That's better: Cheryl shines in two dresses she wore at the Cannes film festival

Another Hollywood stylist, Phillip Bloch, who works with Nicole Kidman, Halle Berry and Drew Barrymore, criticised Cole’s dress sense.

‘I’m really underwhelmed by her,’ he said. ‘She’s got a bit of a beauty- pageant girl look about her. She is generic in the way she dresses.

The purple pants she wore to the first auditions looked sloppy. They are way too long and should have been hemmed. The belt is the only good thing about that outfit.

‘She’s pretty but there are a lot of pretty girls in Hollywood. I don’t know or care about Cheryl Cole and nor do most Americans. She needs to start dating someone interesting and turn up the “wow” factor.’

Cole has been given a three-year contract worth £1.2 million a year but studio Fox has written in a ‘get-out’ clause so it can let her go if things are not working out after the first year.

She joins Cowell, producer Antonio ‘L.A.’ Reid and singer Paula Abdul on the US panel.

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