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Press release Apprentice 2011

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    Posted: 03 May 2011 at 11:56


BBC ONE’s multi award-winning and critically acclaimed business entertainment series The Apprentice returns for a seventh series on Tuesday 10th May, as a new line-up of corporate contenders face Lord Sugar in the battle for boardroom supremacy. Episode two of the hotly anticipated new series will be shown on Wednesday 11th May.

From all corners of the country, Britain’s entrepreneurial elite have come to London to face the biggest challenge of their careers – embarking on a business battle over 12 tough tasks with multi-millionaire tycoon, Lord Sugar. Selected for their entrepreneurial flair and burning passion for business - Lord Sugar has spotted something in all of them but only one can succeed in proving they have the commercial acumen and business skill to be worthy of entering into a partnership with him as winner of The Apprentice 2011.

 Injecting a new spin into the life-changing opportunity, this year’s successful Apprentice will no longer win a six figured salary job working in one of Lord Sugar’s businesses.  Instead the winner and their business idea will found the basis of a partnership with Lord Sugar, with an investment to the value of £250,000.

In the present period of financial recovery this year’s candidates face a series of gruelling tasks, and this year the bar has been raised as each task is based on a start up business, designed to push their skills to the limit. They are risking it all by leaving what they know behind and venturing into unfamiliar territory as they fight to launch their plan with his business backing and unequivocal guidance.

Failure is not an option and mistakes will not be forgiven as Lord Sugar wastes no time in telling his potential business partners how the hunt for a new partnership will work:
“I’m going to inject £250,000 worth of cash and value into a business, your business, and you’re going to run it. And I say you’re going to run it because don’t expect me to be doing all the work because I’m not looking for a “sleeping” partner. I’m not Saint Alan, the patron saint of bloody losers... You can look at it as a bit of an uncivil partnership, so to speak.” “I want you to treat this first task as if it’s your own business. Here’s something to note, this is an investment, and I want some return on my money.”

With the stakes set higher than ever, Lord Sugar and his eagle eyed advisors Nick Hewer and Karren Brady will each week be watching how the candidates perform in 12 challenging tasks. The candidates’ CVs reveal: an inventor, a business psychologist, a former cycling champion, an estate agent, an accountant and entrepreneurs in fields as varied as creative arts, organic skincare and fast food.    

Official press release
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