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Channel 5 seeks main Big Brother sponsor

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    Posted: 08 Apr 2011 at 11:58

Channel 5 seeks main Big Brother sponsor


by Maisie McCabe, 07 April 2011, 10:55am

Channel 5 is looking for a headline sponsor for Big Brother, and will offer advertisers a deal that includes bespoke advertising and promotions, product placement, telephony deals and cross-media activity.

This week, the broadcaster confirmed that it had signed a deal with the Big Brother producer, Endemol, to bring the programme to Channel 5. A four-week celebrity version this summer will be followed by a full-length series.

From next week, the Channel 5 commercial team, led by its commercial sales director, Nick Bampton, will be holding agency presentations to explain the commercial opportunities on offer.

Channel 5 has launched a 15-strong dedicated team, led by the partnership director, Agostino Di Falco, to sell bespoke and integrated partnerships across the channel.

Bampton said: "It is about offering a bespoke and integrated relationship that offers real stand-out and value."

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