I'm a celebrity get me out of hereThe X-Factor 2010Dancing On Ice 2011Big Brother 2011SCD 2012 ForumDancing with the Stars 2011

Big Brother 2013 Forum

The Blue Room Homepage
Forum Home Forum Home > Reality TV > Big Brother 11 - General Chat
  Active Topics Active Topics
  FAQ FAQ  Forum Search   Register Register  Login Login

Big Brother: Channel 5 set to sign £200m deal

 Post Reply Post Reply
  Topic Search Topic Search  Topic Options Topic Options
Bren View Drop Down
Vintage Vamp
Vintage Vamp
Private Dancer

Joined: 19 Jan 2004
Location: United Kingdom
Online Status: Offline
Posts: 61095
  Quote Bren Quote  Post ReplyReply Direct Link To This Post Topic: Big Brother: Channel 5 set to sign £200m deal
    Posted: 03 Apr 2011 at 17:43

Big Brother: Channel 5 poised to sign £200m deal

Big Brother could return in August at earliest – but not fronted by Cheryl Cole, as claimed in Richard Desmond's Daily Star


    Big Brother ... likely to be Cheryl Cole free. Photograph: Channel 4/PA

    Richard Desmond's Channel 5 is poised to sign a £200m five-year deal to bring back Big Brother following months of tortuous negotiations between his company and the programme's producer, Endemol.

    There were hopes that the deal could have been announced this week, but last-minute legal wrangles continue to delay the announcement of a plan that has been mooted since Desmond bought the channel last summer.

    Because of the time taken by the talks, the earliest Big Brother could come back on air is understood to be August. A three-week run of Celebrity Big Brother is expected to be followed by a run of Big Brother into the autumn and winter.

    Desmond is hoping he could lure Cheryl Cole into hosting Big Brother – an effort fuelled by this morning's Daily Star splash "Cheryl's New B Bro Babe" – but the star's camp totally dismissed the public overtures.

    "Cheryl has not been approached, and she has no interest in presenting Big Brother," said a spokesman for the singer, noting that star was still waiting to hear whether she would be able to present The X Factor in the US.

    So difficult have the Channel 5-Endemol discussions been that Desmond and Ynon Kreiz, the Endemol chief executive, are no longer speaking. That led to talks collapsing in the autumn, and the negotiations only resumed with the intervention of Michael Sherwood, the vice-chairman of Goldman Sachs, whose bank is a one-third shareholder in Endemol.

    After the falling-out, Desmond – who still wants Big Brother for the ratings he thinks it will bring – delegated responsibility for the negotiations to Jeff Ford, the Channel 5 director of programmes.

    Only in 2012, would Big Brother return to its traditional schedule – running the celebrity show in January, before reappearing with the traditional group of wannabes in the summer months.

    That would mean an almost continuous run of Big Brother programmes – running night after night – on Channel 5 from August to January. At the same time, the channel plans to revamp its schedule, with programmes such as Candy Bar Girls, a reality show documenting the "life and loves" of six lesbians who work in a bar in London's Soho.

    Channel 5 was expected to generate £260m in revenues in 2010 at the time of its sale by RTL to Desmond for £103.5m in July. But the uptick in the ad market has taken that figure to close to £300m and the channel is generating an estimated £3m of operating profit a month.

    This year, Channel 5 is aiming to generate £350m in turnover, again helped by a strong start for TV advertising in 2011, but the anticipated spend on Big Brother and other new programmes may mean that profit growth is not as rapid as the turnover growth implies.

    Desmond's company, Northern & Shell, declined to comment.

    Guardian on Line

Edited by Bren - 03 Apr 2011 at 17:43
Back to Top
killersbee View Drop Down
Royal Blue
Royal Blue

Joined: 11 May 2006
Location: United Kingdom
Online Status: Offline
Posts: 9108
  Quote killersbee Quote  Post ReplyReply Direct Link To This Post Posted: 03 Apr 2011 at 21:39
We'll see if it comes to fruition
Catwoman: "For one if I was a bloke, I would not flirt with you two. I have standards."
Toots: "If I had a figure like Ola's, I'd wear that outfit to Sainsburys!"
Back to Top
 Post Reply Post Reply

Forum Jump Forum Permissions View Drop Down

Click Here to Visit!
Sirlinksalot:bigbrother Reality TV Links:Bigbrother