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Alex sent packing show 5 recap and pictures

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  Quote Bren Quote  Post ReplyReply Direct Link To This Post Topic: Alex sent packing show 5 recap and pictures
    Posted: 11 Nov 2010 at 12:35

The Apprentice: Alex Epstein sent packing after making a right mess of household cleaner task

By Chris Johnson
Last updated at 8:48 AM on 11th November 2010

  • Teams had to design labelling and ad campaign for product
  • Both teams fare badly - but Alex's group were deemed worse
  • Twist as Lord Sugar picks Alex, Chris and Sandeesh for boardroom showdown - not team leader

He's been skating on thin ice in recent weeks.

But communications honcho Alex Epstein was finally sent packing from The Apprentice last night after incurring the wrath of Alan Sugar.

The 26-year-old was axed after leading his team, Apollo, in a task which involved creating a brand of household cleaner.

Fired:%20Alex%20Epstein%20became%20the%20latest%20candidate%20to%20be%20fired%20from%20The%20Apprentice%20last%20night%20after%20is%20dismal%20performance%20in%20a%20household%20cleaner%20task

Fired: Alex Epstein became the latest candidate to be fired from The Apprentice last night after his dismal performance in a household cleaner task

The task involved designing a bottle for the product and creating a television and radio advert.

But Lord Sugar was suitably underwhelmed by the group's performance - telling them they were well off the mark with their black and red coloured Germ-O-Nator product.

However the rival group - Synergy - led by ex-Marine Christopher Farrell didn't fare much better.

In the boardroom, Lord Sugar told the team they had 'not exactly won' but they 'hadn't lost'.

Row:%20The%20head%20of%20communications%20worker%20came%20in%20the%20bottom%20two%20with%20Chris%20Bates,%20who%20was%20critcised%20for%20trying%20to%20overtake%20team%20leader%20Epstein

Row: The head of communications worker came in the bottom two with Chris Bates, who was criticised for trying to overtake team leader Epstein

Showdown:%20Lord%20Sugar%20and%20his%20assistants%20Karen%20Brady%20and%20Nick%20Hewer%20said%20both%20teams%20performed%20badly%20in%20the%20task

Showdown: Lord Sugar and his assistants Karen Brady and Nick Hewer said both teams performed badly in the task

He said their product - Octi-Klean was better conceived than the other team's, despite a poor advertising campaign.

Epstein's team were also criticised for their poor advert, which also concerned industry experts.

It featured a burly man trying to clean a surface, before a child arrived with two bottles of the surface spray in hand, proclaiming: 'You need the Germ-O-Nator.'

But Karen Brady pointed out that it was a terrible idea to associate a cleaning product with a young child.

The%20team%20that%20didnt%20lose:%20Team%20Synergy,%20from%20left,%20leader%20Christopher%20Farrell,%20Stella%20English,%20Joanna%20Riley,%20Liz%20Locke%20and%20Jamie%20Lester

The team that didn't lose: Team Synergy, from left, leader Christopher Farrell, Stella English, Joanna Riley, Liz Locke and Jamie Lester

The blame for this was placed squarely on Alex, with Laura Moore insisting she had warned him of this but that he didn't listen.

It ended up with Lord Sugar picking the final three to face his wrath, rather than the team leader as is usual.

He chose Chris Bates, who has performed well in recent weeks, but was criticised for trying to take over the task, and Sandeesh Samra.

The%20actual%20losers:%20From%20left,%20Chris,%20Laura%20Moore,%20Stuart%20Baggs,%20Alex%20and,%20behind,%20Sandeesh%20Samra

The actual losers: From left, Chris, Laura Moore, Stuart Baggs, Alex and, behind, Sandeesh Samra

Despite being praised for her strong pitching skills in the task, it was felt she had contributed the least, meaning she came in the firing line again. Laura and Stuart Baggs were let off.

But Sandeesh escaped by the skin of her teeth, with Chris and Alex being the final two waiting to hear their fate in what turned out to be a tense boardroom showdown.

It was only his track record which saved him, with Alex, who had his head on the block last week too, eventually being given the axe.

Treat:%20Even%20though%20Synergy%20didnt%20fare%20much%20better%20in%20Lord%20Sugars%20opinion,%20they%20were%20still%20treated%20to%20a%20karaoke%20session

Treat: Even though Synergy didn't fare much better in Lord Sugar's opinion, they were still treated to a karaoke session

Lord Sugar fired the marketing professional after saying he was 'lost as to why, on this, a task which you are supposed to be an expert in, went so miserably wrong.'

Ahead of the tense scenes, viewers saw the winning team enjoying their treat - a karaoke session laid on by Lord Sugar.

But they had not escaped unscathed, with Lord Sugar laying into them for their terrible ad campaign.

Making%20a%20pitch:%20A%20confident%20Jamie%20speaks%20to%20industry%20experts%20about%20his%20teams%20product%20Octi-Klean

Making a pitch: A confident Jamie speaks to industry experts about his team's product Octi-Klean

Stepping%20forward:%20Sandeesh%20was%20praised%20for%20her%20pitch%20for%20team%20Apollo,%20but%20was%20critcised%20for%20not%20contributing%20much%20more%20to%20the%20task

Stepping forward: Sandeesh was praised for her pitch for team Apollo, but was criticised for not contributing much more to the task

It saw team leader Christopher play the husband to an attractive brunette - a hired actress - who played a stay-at-home mother.

'Husband' Christopher returns home from work, has dinner with his family, before his 'wife', at one point seen dressed in an octopus outfit, cleans the house.

He then makes a suggestive remark about how 'eight hands are better than two' as he snuggles up to her on the sofa.

The outdated ad wasn't a hit with viewers either. Twitter was awash with reaction, with one user called Zara commenting: 'The Apprentice - I just threw up at the Octi-Klean ad. Vom!!!'

Open%20ears:%20Industry%20experts%20listened%20on%20as%20the%20teams%20pitched,%20but%20were%20not%20that%20convince%20by%20either%20of%20the%20advertising%20campaigns

Open ears: Industry experts listened on as the teams pitched, but were not that convince by either of the advertising campaigns

However another tweeter, called LightbulbDesign saw the humour in it, posting: 'Octi-Klean - awful concept, but it's got legs.'

In the after interview, screened on The Apprentice: You're Fired, loser Alex said he was 'too creative' for Lord Alan Sugar's businesses.

The marketing consultant said that he and the tycoon would have 'not seen eye-to-eye' had they ended up working together.

Bad%20concept:%20The%20Germ-O-Nator%20product%20featured%20a%20child%20holding%20the%20product,%20which%20team%20Apollo%20were%20carpeted%20for%20in%20the%20boadroom

Bad concept: The Germ-O-Nator product featured a child holding the product, which team Apollo were carpeted for in the boardroom

Cheesy:%20Stuart%20records%20a%20voice-over%20for%20the%20radio%20ad%20for%20the%20product%20

Cheesy: Stuart records a voice-over for the radio ad for the product

Epstein, who lives in Manchester and whose catchline was 'Be different. When everyone is zigging, you should zag,' said that Lord Sugar made the right decision.

He said: 'With Lord Sugar, what you see is what you get. He's very direct. If I worked with Lord Sugar we'd grate on each other. We wouldn't see eye-to-eye at the end of the day.

'I think I'm too creative for Lord Sugar's businesses.'

He added: 'I do have a lot of respect for Lord Sugar. I had to go through the process to realise that (working with each other was not a good idea).

Brainstorming:%20Stella%20and%20Liz%20talk%20ideas%20about%20their%20Octi-Klean%20cleaning%20product

Brainstorming: Stella and Liz talk ideas about their Octi-Klean cleaning product

'Having been on the show and experienced Lord Sugar first-hand I now know it wouldn't have been the best fit.'

He added: 'I'm not too bitter. I'm fine....I was quite happy to leave the process when I did.'

He said the tasks on the BBC1 show were not realistic because they were compressed into such a short period of time.

Out%20of%20date:%20Their%20ad%20featured%20team%20leader%20Christopher%20with%20an%20attractive%20brunette%20wife%20who%20the%20team%20joked%20looked%20more%20like%20she%20should%20play%20his%20daughter

Out of date: Their ad featured team leader Christopher with an attractive brunette wife who the team joked looked more like she should play his daughter

Hitting%20a%20bum%20note:%20The%20ad%20featured%20suggestive%20marks,%20with%20Christopher%20saying%20eight%20hands%20are%20better%20than%20two%20while%20snuggling%20up%20to%20his%20housewife

Hitting a bum note: The ad featured suggestive marks, with Christopher saying 'eight hands are better than two' while snuggling up to his housewife

He said: 'I don't think it's realistic all the time... but I'm not having a dig at that. Some of the tasks are huge undertakings and because of the nature of the programme you have to do things in a very short timescale. It makes it even more of a challenge.'

Epstein is now focused on launching his own business, and works as a marketing consultant for private clients.

He said he was also rehired in his communications role by the company that made him redundant before he went on The Apprentice.

Oh%20dear:%20At%20one%20point%20the%20actress%20hired%20to%20play%20the%20wife%20was%20dressed%20in%20an%20octopus%20costume%20as%20she%20cleaned

Oh dear: At one point the actress hired to play the wife was dressed in an octopus costume as she cleaned



Read more: http://www.dailymail.co.uk/tvshowbiz/article-1328561/The-Apprentice-2010-Alex-Epstein-fired-making-mess-cleaner-task.html#ixzz14ycH5bmj
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  Quote nobbyec Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2010 at 13:12
right decision in my opinion. didn't think the kareoke was much of a reward though!
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  Quote Jonnyboy Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2010 at 13:22
I know, I was thinking a night at Lucu Voice wasnt much of a treat 
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  Quote Bren Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2010 at 13:50
but Lord Sugar did say it wasn't much of a win either 
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  Quote nobbyec Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2010 at 16:26
yes more of a "not losing " rather then winning!
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  Quote Eviesmum Quote  Post ReplyReply Direct Link To This Post Posted: 15 Nov 2010 at 08:11
Goodness Alex was a prat wasn't he.

This this the first one I've seen and I'm suitably unimpressed by all of these candidates so far. 
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  Quote nobbyec Quote  Post ReplyReply Direct Link To This Post Posted: 15 Nov 2010 at 16:16
does make you worry about the future of the country if that is the cream of young business people!
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