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Apprentice Week 2 preview

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    Posted: 13 Oct 2010 at 00:45

The Apprentice 2010, Apprentice Watch, BBC One, episode two preview

Michael Hogan previews the second episode of The Apprentice (BBC One), in which the candidates must devise and market a new beach accessory.


By Michael Hogan
Published: 7:06PM BST 12 Oct 2010


Candidate Joanna Riley making her point in the second episode of the 2010 series of The Apprentice. Photo: BBC/Talkback Thames

Have you ever been on a beach and wished you had an eight-piece self-assembly music stand for your book? Or a towel with built-in pillow-cum-drinks cooler? Neither have we.

However, small matters like pointlessness, impracticality and a lack of consumer demand won’t stop Lord Sugar’s budding entrepreneurs.

It’s the second episode of this already addictive series of The Apprentice (BBC One, 9.00pm) and tonight’s task is to invent a new beach accessory.

Teams Apollo and Synergy must build a prototype, design a promotional poster and pitch their product to three retailers.

What ensues is the familiar pattern of brainless brainstorming, idiotic implementation and excruciating sales spiels.

Last week’s two main irritants – Stuart “The Brand” Baggs and Gok Wan lookalike Melissa Cohen – wisely keep a lower profile this time. Instead the panto villains are aggressive Joanna Riley, who could start a row in an empty room, arrogant banker Chris Bates and hamster-cheeked Laura Moore, who seems on the verge of tears throughout yet elicits little sympathy.

After one team sets a new record for failure, the recriminations start. Scant regard for the English language is demonstrated as the boardroom backstabbers admit their “only downflaw”, “realliterate” points and misuse the word “literally”.

Cue Nick Hewer’s trademark squint of disapproval and an impassioned speech by Karren Brady. Lord Sugar, née “Sralan”, then swivels exasperatedly in his leather chair and springs a surprise that no one sees coming.

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