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Apprentice fires back with nearly 7m viewers

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    Posted: 07 Oct 2010 at 13:05

TV ratings - 6 October

The Apprentice fires back with nearly 7m viewers

BBC1's Lord Sugar reality show The Apprentice pulls in bigger audience than ITV1's Midsomer Murders

The Apprentice: team Synergy in the boardroom. Photograph: BBC/PA

The Apprentice returned to BBC1 with nearly 7 million viewers, proving more popular than ITV1's Midsomer Murders last night, Wednesday 6 October.

Yesterday's first episode of the sixth series attracted 6.549 million viewers and a 25.8% share on BBC1 from 9pm, with another 358,000 viewers, 1.4% of the audience, watching on the BBC's high definition channel.

The Apprentice's total audience of 6.907 million viewers was the second biggest for a series opener to date, but down on the 8.1 million who watched the beginning of the fifth series in March 2009. The previous year, 6.7 million watched the start of the fourth series.

Last night's show won its 9pm slot, beating Midsomer Murders on ITV1/ITV1 HD, which averaged 5.675 million viewers and a 23.2% share, of whom 159,000 were watching in high definition.

Elsewhere at 9pm, the fourth in the new series of Grand Designs on Channel 4 drew 2.392 million viewers and a 9.4% share, with another 261,000 viewers on Channel 4 +1.

The second part of BBC2 documentary Secret Iraq attracted 869,000 viewers and a 3.4% share, also between 9pm and 10pm. Channel 5's NCIS repeat drew 930,000 viewers and 3.4%.

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