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Karren (two 'r's) Brady's business background

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    Posted: 01 Oct 2010 at 16:15

Brady's first job was working at Saatchi & Saatchi the advertising agency. She left to join the London Broadcasting Company (LBC) where she managed an account for radio advertising with several clients, who initially did not spend much money; however, one of the clients, publisher David Sullivan, encouraged by Brady, spent more than £2,000,000 on advertising in just six months, which earned Brady more commission than the rest of the sales team put together.

Sullivan offered her a job with his firm, and she became one of the directors at the age of 20. While in Sullivan's employ, Brady spotted an advert for the sale of Birmingham City F.C. in the Financial Times, when the club was in receivership and persuaded Sullivan to buy it and let her run it.

Sullivan later commented that he agreed to the deal because such a young, female director would attract publicity to the club, and also because Brady was a "sacker". Brady was 23 when she started work as managing director of Birmingham City F.C. in March 1993.She is also chairman of EMAP's Kerrang!, and has a seat on the board of Sport England. She is a non-executive director of Mothercare and Channel 4 television. In September 2010 she joined the board of Arcadia with Sir Philip Green.

In 2008, Sullivan and Brady were arrested by City of London Police, interviewed and released on bail, as part of the investigation into 2006 allegations of corruption in English football, which also involved similar actions taken against players and officials from other clubs; club chairman David Gold was interviewed as a witness. The club stated that no charges had been brought, that Brady denied any wrongdoing.

The investigation involved only tax and national insurance offenses relating to two players. Gold said that it was "utterly wrong that this highly professional businesswoman has been made a victim in a witch-hunt against football". In August 2009 it was confirmed that no further action would be taken. She left Birmingham City two months later, after the club was taken over by Carson Yeung. The same month she was appointed Chairman to the England [English 2018 and 2022 FIFA World Cup bid|2018 World Cup bid advisory board.

West Ham United

In January 2010 she was appointed vice-chairman of West Ham United by new joint chairmen, David Sullivan and David Gold. Writing in her newspaper column Brady said "To West Ham fans I'll make a single pledge - while we are on the board, we will hang in the Tower of London before your club again goes through the financial turmoil which so nearly brought it down". Brady said she liked the idea of changing the club's name to West Ham Olympic.[15][16] David Gold subsequently said that the club shall always be West Ham United under his chairmanship but "What you might do is call the stadium West Ham Olympic stadium. I can make a case for that."

The Apprentice

In March 2007, Brady appeared as a celebrity contestant on Comic Relief Does The Apprentice and was team leader for the girls' team, winning £1,000,000 for Comic Relief. In June 2008, Brady was a guest interviewer in series four of The Apprentice – interviewing the final five. After the show, it was revealed that Brady had fulfilled a promise she made to Alan Sugar on screen, and offered a job to Claire Young, who finished as runner-up in the series, after being impressed by her interview. In June 2009, she interviewed candidates again in The Apprentice Season 5, as seen on BBC 1.

On 30 August 2009, she was revealed as Alan Sugar's new assistant in the sixth series of The Apprentice, replacing Margaret Mountford.


In 1995, she was voted the 98th sexiest woman in the world by the readers of FHM magazine.

In 2006 Brady was Cosmopolitan magazine's Woman of the Year, and named in the category of 'Woman Who Has Changed The World'.

Brady was named as Business Woman of the Year 2007 on 5 October 2007.

Brady has twice been recognised by the The Queen; once in March 2003 as a top 100 'Women Achiever' and in 2007 as one of the UK's Top 200 Women to Impact Business & Industry.

In December 2008 she won the NatWest Every Woman Award for services to women in business.

Edited by Alex - 01 Oct 2010 at 16:16
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