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Dannii's new fashion line - does it have X Factor

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    Posted: 21 Apr 2010 at 18:51

Pictured: The first glimpse of Dannii Minogue's fashion line (but does it have the X Factor?)

By Tamara Abraham
Last updated at 5:52 PM on 21st April 2010


Dressed to impress: A Dannii Minogue lookalike models a design from the singer's first collection of dresses

Details of Dannii Minogue's first dress collection have been kept a closely-guarded secret since we first heard news of the project in February.

Now, with just two months to go before it hits stores, the first image from her Project D line, created in collaboration with fashion designer friend Tabitha Somerset-Webb, has been released.

The picture shows a Dannii lookalike wearing a standout piece from the line - a glamorous sequinned evening gown belted at the waist.

The X Factor judge, 38, who is six months pregnant with her first child, said of the collection: 'Fashion has been a passion of mine since I can remember and I hope that every woman who slips on a Project D dress will feel glamorous yet effortless.

'Our philosophy is to make feeling confident with your wardrobe easy. We will do the hard work and get the details on the dresses right, so all you have to do is enjoy them. 

'To me a dress design never comes to life till it's slipped on - who knows what adventure the dresses in this collection will get up to.'

Designer Somerset-Webb added: 'The project is a result of our friendship and our shared views on fashion and style.

'Project D is about a sense of effortless luxury and a refined style that we believe will appeal to many contemporary women.'

The launch collection is set to be available from the end of June, with an accessories line and a fragrance to follow later in the year.

Designs from the collection count a classic black shift, a daisy-print dress and a midnight-blue maxidress with embellished shoulders.

They will range in price from £210 to £485 and will be launched with a personal appearance in Selfridges next week.

Joanne Watkinson, womenswear buyer for stockist My-wardrobe.com said: 'Dannii has been applauded by press and public after her appearances on X Factor last year and this collection embodies everything that we loved about her.  

'The capsule collection of dresses has ensured that every avenue has been covered, from high-octane full-length, to the perfect day-to-evening dress. 


'The devil is in the detail with every piece - bra hooks and clever linings with belts for that wow-factor finishing touch.'

Last week it emerged that a meeting with X Factor bosses about her future on the show had been 'positive', indicating that she is set to appear in the next series after her baby is born in July.


Friendship: Designer Tabitha Somerset-Webb (left) shares Dannii's style

A source close to the singer said she had enjoyed a lunch with X Factor executive producer Richard Holloway and said: ‘Dannii made it clear that she could definitely make it work.

‘She is very keen to work and could easily return for judges' houses, which is filmed in September.’

Dannii, who plans to give birth in her native Australia, is also the face of Marks & Spencer's current ad campaign, which also stars Twiggy, Lisa Snowdon and singer VV Brown.

She is also working on an autobiography, scheduled for release this autumn.

Edited by Bren - 21 Apr 2010 at 18:53
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